ING aims to deliver its financial products and services in the way its customers want them delivered: with exemplary service, convenience and at competitive prices. This is reflected in our mission statement: to set the standard in helping our customers manage their financial future.

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We believe that we contribute to society by being good at what we do and by taking responsibility for the impact our products and services have on the world around us. Corporate responsibility is therefore a fundamental part of ING’s strategy: ethical, social and environmental factors play an integral role in our business decisions.

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We believe that making it easier for our customers to save, invest and prepare for retirement comes not only from doing what is good for our customers and our bottom line, but also for our employees, our shareholders and society at large. It’s what we call Doing Well by Doing Right.

Doing Well by Doing Right drives every aspect of our business, from the people we employ to the way we make decisions and manage the business. So we believe that reward should reflect entrepreneurship, drive, teamwork and initiative. That success tastes sweetest when you know you have acted with integrity. And that we should be easy to deal with, deliver on our promises and treat everyone fairly.

The result is an ability turn conventional thinking on its head. We pioneered the concept of the integrated financial services company, bringing banking and insurance together to benefit our customers and strengthen our business.

We’re proud that as a result, millions of individuals, families, small businesses, large companies, governments and institutions trust us to do the right thing for them. Which leads to success and new opportunities for us.